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Hi and other subscribers!

Wow, thank you all for the warm welcome after the last email, I really hope you found it interesting and took away something useful from it. Your feedback's amazing, so seriously, please do keep it coming – it helps me make sure these emails hit the mark.

Sorry this email comes a little delayed after what I'm calling 'The Great IH Internet Outage of 2025'!

This week, I've had "Bad Science" on my brain! It was inspired by the buzz around Dr. James Cooling's upcoming webinar (tomorrow!) and, like Alice, I've fallen down a rabbit hole.

I've been re-reading some of the old IH "Bad Science" articles from the magazine and its got me thinking… Honestly, with so much information available to us these days, it's getting tricky to sort the wheat from the chaff (pardon the horsey pun) and work out what's really important.

I'll be upfront: even I'm surprised by how easily I can be convinced by a bit of "fake news" before I stop and actually think about it!

We're all just looking for answers, and we want them quick! That's the reality of it.

…You'll all know by now that our goal here at IH is to try and solve this problem for you. We want to give you quick and easy way to access information that's been 'pre-proofed' – especially in our new and improved learning library.

So, keep scrolling, because this newsletter is packed full of bad-science-busting you don't want to miss (…especially on fly rugs)!

Last Chance To Watch Live – Your GP's Guide: Navigating Equine Fact & Fiction

It’s back – and better than ever!

"Bad Science" has officially had its revival, and we’re kicking it off with a bang in an upcoming live webinar with the marvellous Dr. James Cooling!

You’ve probably seen the debates heating up on equine pages lately – everyone’s got an opinion, especially when it comes to our horses. But with so much conflicting info out there, how do we know what’s fact and what’s fiction?

Well, that’s exactly what James is here to help us unpack.

Join us next Wednesday, 2nd July at 8pm for a no-nonsense, myth-busting session. As both an IH Trainer and a human GP (yes, really!), James will be diving into real-world examples of misinformation in the horse world.

And yes – he’ll be taking your questions too (so make sure to email them over quick to office@ihhq.net)! 🎤

You know at IH, we're all about making sure you don't let misinformation lead you down the wrong path. Seriously, this one's a must-watch!

Webinar Details:

  • When: Tomorrow! Wednesday, 2nd July, at 8 pm (BST)
  • Where: Zoom
  • FREE for IH Members (you'll get a link on the day)
  • Just £10 for non-members

The Horse in Striped Pyjamas

Do Zebra Print Fly Sheet's Really Work?

Back in 2019, a peculiar equine trend took the horse world by storm. A new study claimed that zebra-striped fly rugs could confuse horseflies into aborting their landings. Naturally, the media latched onto the story with humorous headlines and striking images of horses dressed like escaped zoo animals. Riders and owners rushed to the tack shops, and suddenly, it seemed every field had its own equine zebra.

Fast forward to 2025, and while the initial buzz has calmed, zebra fly rugs are still very much on the shelf. So now seems a perfect time to revisit this study—not just for a dose of scientific curiosity, but because it reveals something deeper about how we interpret “science” in our horsey world.

Unpacking the Zebra Stripe Craze

Back in 2019, the wonderful Dr. Veronica Fowler wrote a 'not so intelligent science' article looking deeply into this study, a real eye-opener if you're scientifically inclined and well worth a read (if only for her humorous writing voice that leaves you wanting more).

The initial 2019 study, carried out on a UK farm with horses and zebras, aimed to understand how horseflies interacted with equines, both au naturel and sporting various rugs (black, white, and, of course, zebra print). The big takeaway? Stripes supposedly "confuse horseflies into aborting their landings."

Now, Dr. Fowler's deep dive into this study revealed some interesting points… While the observations showed horseflies approached zebras faster and landed less, it's plausible that zebras are just better at swatting flies away. A big flaw in the study was the lack of a control group. Ultimately, Dr. Fowler concluded there wasn't strong evidence that zebra stripes actively deter horseflies; they might just be less appealing than solid colours.

Interestingly, dapple-grey horses were even more avoided than zebras and solid-coloured horses, which makes you wonder if mottled camouflage is the real fly-fighting MVP!

Have You Ever Tried A Zebra Print Fly Rug?

It’s been a little while since that first study back in 2019 — and let’s be honest, we’ve all gotten used to seeing zebra-striped rugs out in the paddocks.

But now I want to hear from you!

Did you try a zebra-print fly sheet? Are you still using it? And most importantly: Do you think it actually works?

What New Research Tells Us

Since that first study in 2019, there's been a growing body of work exploring why zebra stripes seem to deter horseflies. Many of the results are pretty compelling, but it's always worth asking: how solid is this evidence?

A 2023 study from the University of Bristol found that rugs with sharp, thin black-and-white stripes seemed to reduce horsefly landings more effectively than plain or low-contrast designs. However, the sample sizes were limited, so real-world results might differ.

Then, 2022 research in Kenya showed that flies approached zebra and impala pelts similarly but avoided landing on zebra stripes up close (within about 30 cm). This suggests the stripes don't stop flies from getting near, but rather mess with their landing precision. Again, lab conditions aren't always a perfect match for a field full of horses!

Another 2022 study indicated that the width of the stripes (within a natural range) didn't seem to significantly alter fly behaviour. This implies that the presence of stripes is what matters, not their exact size. Though, "no significant difference" can sometimes mean "not enough data to spot a small effect," so keep that in mind.

There's even a "Thermal False-Vessel Hypothesis" from 2022… wait what? This theory essentially proposes that sunlit barrels painted with thin black lines attracted flies who mistook them for warm blood vessels, only to then fail to feed. The idea is that this thermal misdirection might play a role. It's a creative theory, but let's be real, horses aren't barrels, and the thermal properties of real fur are a bit more complex.

Finally, while earlier theories suggested "visual aliasing" (where stripes confuse a fly's motion detection) was key, more recent studies point to colour contrast and patch size as the most likely cause of deterrence. That's not to say optical effects are totally out, but it seems there might be multiple mechanisms at play.

So, What's the Verdict?

Despite the flaws in many of these studies, it seems most of the research suggests there could be some truth to the idea of the zebra print fly rug. While we can't say for certain why it works, or if a rug can truly mimic the skin of a zebra, it certainly seems logical from an evolutionary perspective that 'the horses of Africa' would develop their own natural adaptation for reducing flies. Opting for a zebra print, or possibly any two-toned, high-contrast fly rug, could be a worthwhile 'experiment' to see if it reduces the impact of flies on your horse this season.

Want To Know More?

Read the full article, Veronica's original review on the 2019 study and more on the current research content in the attached blog

…Continue Reading

Congratulations Julia Thompson… But Could You Be Our Next Winner?

Well-done to Julia Thompson the winner of this months prize draw for an £100 Meadowmania voucher!

Members, now's is your chance to sign-up for the August prize draw to win an £100 voucher to spend with Red Horse Products.

The timing of this draw couldn't be better as I certainly could use a stock up on RZ Summer Spray!

Don't forget that crucial step: you must click the link in the confirmation email sent to you after signing up to complete your application!

Looking To Stay In the Cool and Challenge Your Brain Rather Than Your Body in This Week?

Well, you're in luck… I didn’t take a trip down memory lane without bringing you back a present.

I've pulled together six of Dr. Veronica Fowler’s most talked-about “Bad Science” articles from the IH archives into one brainy Bad Science guide.

I've called it simply “Bad Science, Good Horsemanship: A Myth-Busting Guide” with Dr. Veronica Fowler.

If you challenge yourself to give this read.. I’d love to know how much more critical you have become by the end of it (yes – sometimes it is a good thing to be critical).

Let me know what you think – and as always, hit reply if there’s a topic you’d love us to dig into next!

Read The Guide
IH Diploma Guide

Includes:

  • The Importance of Getting a Proper Diagnosis
  • Dually Bad Science
  • Can Horses Recognise Emotions in Human Photos?
  • Is Snorting a Sign of a Happy Horse?
  • From “Happy” Horses to “Smiling” Horses
  • The Horse in Striped Pyjamas

Not Much Of A Reader? Fear Not!

You can hear the genius in action – Dr. Veronica Fowler dives deep into bad science and cognitive bias in this webinar recording.

Perfect for when you want to learn something eye-opening without flipping a page!

P.S. Know a fellow horse owner who could benefit from this? Share this email with them so they can also benefit from what IH has to offer!

— Abi Pass & The Intelligent Horsemanship Team

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Lethornes RG17 8QP Lambourn GB